Allure Best of Beauty Winner

AHA+ACV Pre-Shampoo Rinse
BioBrew Leave-in Repair Serum in its new larger size
BioBrew Leave-in Repair Serum in its new larger size

New Size, Same Great Formula

Clinically proven, customer adored. Our best-selling BioBrew Leave-in Repair Serum is now 80% bigger—at no extra cost.

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BioBrew serum applied to hair and scalp
BioBrew serum applied to hair and scalp

Lightweight Serum for Hair + Scalp

Repair damage, minimize breakage, protect from heat and amp up the shine with award-winning BioBrew.

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Before and after showing stronger hair after one use of BioBrew
Before and after showing stronger hair after one use of BioBrew

3X Stronger Hair in Just One Use*

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*Based on dry combing on bleached hair tresses.

THE FUTURE IS FERMENT

Densifying Serum for thinning hair
Densifying Serum for thinning hair

Kickstart Your Growth Potential

Plant-based ingredients fermented + bioactivated for proven results.

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Reduces Hair Fallout by up to 85%*

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*Due to breakage from dry comb test after use of the Densify Shampoo, Conditioner, and Serum for 120 days

Our fermentation process amplifies the potency of proven ingredients making them more:

Bubbles of the fermentation with words powerful + effective + sustainableBubbles of the fermentation with words powerful + effective + sustainable

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Press

  • Marie Claire
    The next viral haircare brand is here. Fermented beauty your scalp and strands will love.
  • Allure
    Best of Beauty Clean Hair Care Winner: AHA+ACV Pre-Shampoo Scalp Clarifying Rinse
  • Nylon
    This dry shampoo product is genius
  • InStyle
    This is the best dry shampoo I've ever used.
  • Real Simple
    Award Winner: Best Scalp Treatment. [BioBrew Serum] is a one-stop shop for shine, strength and smoothing.
  • Skincare Anarchy
    [Fermentation] feels like a new concept to us, but to apply this biology to OTC products is absolutely brilliant!

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COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION