Rootist | Complete Hair Wellness, Rooted in Fermentation

Allure Best of Beauty Winner

AHA+ACV Pre-Shampoo Rinse

BioBrew Leave-in Repair Serum

BioBrew Leave-in Repair Serum

3X Stronger Hair in Just One Use*

One spray on damp hair. Less breakage, less frizz, more shine — and heat protection up to 450°F.

BioBrew serum applied to hair and scalp

BioBrew serum applied to hair and scalp

Lightweight Serum for Hair + Scalp

Repair damage, minimize breakage, protect from heat and amp up the shine with award-winning BioBrew.

BioBrew Leave-in Repair Serum before and after

BioBrew Leave-in Repair Serum before and after

One Serum. 5 Benefits.

One lightweight serum for stronger, smoother, shinier, protected hair.

Densifying Serum for thinning hair

Densifying Serum for thinning hair

Kickstart Your Growth Potential

Plant-based ingredients fermented + bioactivated for proven results.

Reduces Hair Fallout by up to 85%*

Our fermentation process amplifies the potency of proven ingredients making them more:

Bubbles of the fermentation with words powerful + effective + sustainable

Bubbles of the fermentation with words powerful + effective + sustainable

Shop by Concern

Strengthen shampoo and conditioner

Strengthen shampoo and conditioner

For Dry + Damaged Hair

Clarify collection

Clarify collection

For Oily Scalp + Hair

Densify collection

Densify collection

For Fine + Thinning Hair

The next viral haircare brand is here. Fermented beauty your scalp and strands will love.
Best of Beauty Clean Hair Care Winner: AHA+ACV Pre-Shampoo Scalp Clarifying Rinse
This dry shampoo product is genius
This is the best dry shampoo I've ever used.
Award Winner: Best Scalp Treatment. [BioBrew Serum] is a one-stop shop for shine, strength and smoothing.
[Fermentation] feels like a new concept to us, but to apply this biology to OTC products is absolutely brilliant!

Follow Us @the_rootist