New Launch
Densify Dream Styling Cream: a leave-in styling cream that builds volume, repairs and smooths the hair surface, and holds your style — without stiffness, buildup, or weigh-down.
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Lightweight Serum for Hair + Scalp
Repair damage, minimize breakage, protect from heat and amp up the shine with award-winning BioBrew.
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One Serum. 5 Benefits.
One lightweight serum for stronger, smoother, shinier, protected hair.
Shop NowTHE FUTURE IS FERMENT
Thicker, Fuller-Looking Hair
Plant-based ingredients fermented + bioactivated for visible results.
Shop NowMinimizes Hair Fallout Due to Breakage*
Shop Now*Based on a dry-combing test after 120 days of use of the Densify Concentrated Shampoo, Concentrated Conditioner and Densifying Serum as a regimen.
Our fermentation process amplifies the potency of proven ingredients making them more:
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Press
The next viral haircare brand is here. Fermented beauty your scalp and strands will love.
Best of Beauty Clean Hair Care Winner: AHA+ACV Pre-Shampoo Scalp Clarifying Rinse
This dry shampoo product is genius
This is the best dry shampoo I've ever used.
Award Winner: Best Scalp Treatment. [BioBrew Serum] is a one-stop shop for shine, strength and smoothing.
[Fermentation] feels like a new concept to us, but to apply this biology to OTC products is absolutely brilliant!
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What customers say
I love the smell of this shampoo, my hair has never felt so clean and my natural curls are thriving!
Andrea J.
Densify Concentrated ShampooThis is by far the best serum I have ever used. I no longer need to straighten my hair with those high heat straighteners. I simply spray a few pumps on and dry my hair as normal with a tangle free brush and out the door I go, no frizz and all that extra shine! Love this stuff.
Rhonda B.
BioBrew™ Fermented Strengthening SerumThis product paired with Densifying Shampoo has my thin hair looking much more full! I absolutlely love it!
Michael C.
Densifying Serum For Thinning HairMy fave product in the whole Rootist line... my scalp literally craves this! I feel like it's completely changed my scalp and hair in the year I've been using it.
KM
AHA+ACV Pre-Shampoo Scalp Clarifying RinseI am absolutely in LOVE with the Densify Duo! My hair is so silky smooth post wash and I love the smell. I can't tolerate heavy, strong scents and this is a perfect balance between fragrant and not overpowering. I love how this formations is supporting my hair and scalp! It's a must try!
Lauren C.
Densify Shampoo & Conditioner BundleSo impressed with this shampoo and the way it makes my hair shiny and volumized without requiring a handful of product! Love love!
Dee D.
Strengthen Concentrated Shampoo
COMPLETE HAIR WELLNESS ROOTED IN FERMENTATION